After years of false starts followed by an unprecedented wave of momentum, the EBU has seemingly established a substantial foothold on the American market. The crown jewel of this is the American Song Contest, an Eurovision spinoff naturally focused on the United States with representation from all 50 states, 5 territories, and the District of Columbia promised when it hits screens next year.
That date is notable (and in stark contrast to the now-officially cancelled Eurovision Asia contest), especially since it comes with the attachment of one of American television’s premiere destinations: NBCUniversal. For perspective, its flagship NBC network is available to 277.8 million Americans (88.9 percent of American TV viewers).
While this is a really good sign for the imminent contest, the American Song Contest is by no means smooth sailing. There are a ton of questions about the format of the show (how artists and songs get selected, how will they get whittled down to the eventual grand final, how will voting work, where will it be shot, etc.) that frankly could take up thousands of words to try to answer, but the biggest potential hurdle standing in the way of the American Song Contest’s longterm prosperity is whether it can hook enough viewers to be worth NBC’s while financially.